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The PR Week: 3.30.2023 - Therese Caruso, Zeno Group

The PR Week

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Generation Self-Defined

Gen Z has grown four-fold in a decade and is now making up more than 10% of the population. They are among the fastest growing, they're the youngest segment in the US population that it has influence and voice. 62% of them we found reach out to brands for assistance.

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