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The Fresh Start Effect
Researchers call the fresh start effect, which is this moment typically in time that opens up sort of this inspirational aspirational behavior and thinking in all of us. On January 1st, you turn the page on the last year and you flip the page and it's a brand new year. And they call dates and experiences like a birthday or January 1st or the beginning of a school semester or a sports season "temporal landmarks" These temporal landmarks are something that naturally occur in life.