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Lessons from 300 years of stock market advice

Making Money

CHAPTER

Stock Market Language and the Blurring of Genres

Exploring the masculine and aggressive nature of stock market language, the relationship between value investing and technical analysis, and the distinction between 'how to' literature and 'how to win' literature. This chapter also discusses the appeal of the stock market genre, the contradictions in promoting both passive and active investing, and the connection between investment as a leisure activity and ideas of manhood and self-realization.

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