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How to build your culture like a product — Lessons from Anna Binder, Asana’s Head of People

In Depth

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How Do You Scale Your Compensation Program?

In order to scale, we needed to shift the way that we recruited from this sort of startup all hands on deck. That's what recruit as many engineers as possible to a more professionalized and operationalized recruiting model. And so that was one thing to shift away, like build an operation around it. A second thing that was very loud from the engagement survey that the company had done is people didn't trust, understand, or believe in compensation at the company.

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