Live Better. Sell Better. cover image

Land Enterprise Deals Using Great Openers with Christian Banach

Live Better. Sell Better.

CHAPTER

What's Your Unique Point of View?

"We really try to stay away from any sort of messaging that's like, hey, we just want to get on your calendar for 15 minutes and tell you all about us," he says. "There's nothing in it for the prospect. There's no value in it for them." The workshop approach is also a differentiator from small business to mid-sized business,. But if you can bring this same mentality even if you're in the smaller mid- sized business, I think you're going to really stand out from competitors", adds Kucharski.

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