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Cross-Border Publishing: Lessons From Netease’s Once Human

Naavik Gaming Podcast

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Navigating Global Game Monetization

This chapter explores the strategic approach to adapting a survival open world game from Eastern to Western markets while prioritizing a free-to-play, cosmetic-only monetization model. It emphasizes the importance of user feedback during development, localization efforts, community engagement, and the contrasting publishing strategies between different gaming cultures. Additionally, the chapter sheds light on the roles of local teams in enhancing game reception and improving user experiences.

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