3min chapter

The Digiday Podcast cover image

TelevisaUnivision’s Donna Speciale sees TV’s measurement shift shoring up underrepresentation issue

The Digiday Podcast

CHAPTER

Nielsen's Costs Are Going Up

It seems like everyone's costs are going to have to go up overall. We're in second quarter scatter as we speak, and I believe that the money is there. It just may not be put in the upfront, but it could come back in a scatter market. So we're going to have a really good year this year.

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