Is This a Newsletter First Approach?

I think what we're seeing now and the kinds of brands that are coming now, a lot of them are leaning much more on newsletters like, you know, as the heart of it. Email is a really, really effective channel for the reasons you mentioned. Video is actually going to be a very important channel for us. We've already stood up Semaphore X, which is our live events business. Those are just the initial four channels that we're focused on. And we're going to be over time exploring others. I'm not doing podcasts at the outset, as you may have noticed, but that's something which we will,. You know, which we're exploring.