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15min chapter
138. Chris Anderson on the Power of TED
People I (Mostly) Admire
The Evolution of TED: From Conference to Global Phenomenon
This chapter examines the transformative journey of TED from a modest annual event to a global powerhouse for sharing ideas. The speaker reflects on their personal experiences with public speaking, the challenges of the early TED events, and the importance of recognizing consumer passion as a driving force for success. Through anecdotes and insights into strategic decisions, the chapter highlights how embracing digital platforms has allowed TED to connect with broader audiences and evolve over time.
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