Intro

Jon Birger is an award-winning magazine writer, a contributor to Fortune, a dating expert and an author.

Typically men are the sexual protagonists. They're the ones who make the first move, they're the ones who come up with cheesy chat-up lines and deal with approach anxiety and rejection. But in a world where women are struggling to find men they're attracted to, what happens if this role is reversed and women start to be more proactive?

Expect to learn why the changing sex ratios on university campuses is creating a problem for men and women's dating prospects, how an experiment on dating approach-strategies earned a Nobel Prize, why it is always statistically in your advantage to make the first move, whether we can fix the problem of raising up men's outcomes in life and much more...

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