The Secret of Buzzer Management

Writers block is a series of bad habits in fear, piled one atop another. We don't have writers block mybe we feel it, but it's not who we are. Nike would like you to just do it, which is easily interpreted as, what the hell? Spin it off. Get it over with, put it out there. That's not what they mean. The idea of shipping your work is not about just shipping it whatever. Merely arrive with the best that you've got right now. And once the amigdola realizes you're going to ship it anyway, it'll get its act together and your work will get better. But first we must begin