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The Nine Business Morals
Not defining what active means is a common mistake. Do not have any cumul that is no rational in the world to have a cumulative chart. If if you don't know what viaxis label is, and if the charts look like straight vertical parts, it means nothing. The most successful come es didn't either. So i think the most important thing is to really be honest, measure and fix things,. It's ok to go down sometimes. A, and also, usually we say, Don't show only percentag charts. B, Be clear about the absolute number and the percentage relative to the absolute number.