Is There Still a Place for Cold Calling?

CNN's John Defterios talks about the benefits and drawbacks of cold calling. He says it can be effective when people are disarmane and have a reason to call. But he argues that if you're good on the phone, you could win over a coldemil with just like the text. The way i call, call is, i won't call unless i have a very specific reason,. It's generally at the end of my p g process, ok? So they want, i want them to know who i am first.