Mobile Video Games - The in-App Purchase Revolution

Free to play really found its home in mobile and in the app store because you had this pattern where children or adults would download a bunch of different games for free. Without in-app purchase you could never have done free to play and it was free to play as we discussed in our first episode that really opened this market up. The casual game explosion on Facebook all I know when you say Facebook casual gaming is I think of immediately just Farmville that just took over my life and so many of my friends life is that what you're referring to absolutely.