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Episode: 24: The one and only Joe Zawadzki
Marketecture: Get Smart. Fast.
FXM: A Convergence of Ad Tech and Finance
FXM is finance ex media. And that's both ex media now, you know, focused on the evolution of how media is fighting. I think first 25 years in the career was largely around getting the CMO to appreciate that the CTO is pretty important and vice versa. A lot of people went into marketing because they didn't like technology; here we are underpinned to modern marketing.
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