This chapter explores the adoption of AI in marketing and the challenges faced by Hollywood due to ongoing strikes. It introduces a new partnership between Metaphysic and CAA that allows celebrities to manage AI versions of their likeness, addressing consent, compensation, and copyright issues.
The Information has another Google AI scoop with reports that Google has pushed Gemini to testing with a number of external partners, suggesting that launch is close. Before that on the Brief: AI market enthusiasm leads to big private rounds and the best IPO in two years.
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