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19min chapter
#069 David Senra + Mitchell Baldridge #4: Old Books, New Events, and A Surprise CEO Job
Smart Friends
Retaining Control: Self-Publishing and Building Value
This chapter discusses the benefits of self-publishing in the book industry, such as retaining full royalties and generating significant revenue. It also highlights the drawbacks of relying on traditional publishers and encourages authors to take ownership of their work. With examples from successful authors, the speaker emphasizes the importance of building value in a book over time and thinking of it as an asset.
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