Early Modernist Scholarship - Elizabeth Eisenstein and Marshall McLuhan

The computer is kind of changing the ways that literature can be thought of expressed produced and consumed. And so she's, you know, somewhat resonant of the spread of the printing press in early modern Europe. She finds that she also finds Marshall McLuhan who who makes similar arguments but she does not use him as much because he is quote jumbled and emotion charged,. But it's just sort of amusing to see a kind of basically McQuillan and Eisenstein come up against each other  and buckles is like yeah Eisenstein will be useful for me here.