How to Find a Repeatable Marketing Channel for Your Business

Today Dan and Ian analyze different frameworks for developing a good business idea, and reflect on how they didn’t always follow their own advice.

They cover 6 idea frameworks: ‘Find a Channel, Not an Idea’, ‘The Classic Entrepreneur’s Venn Diagram’, ‘The Slippery Slope Arbitrage’, “Make it Incredibly Difficult and Pointlessly Complicated’ and ‘Polarize Your Range’.

“You only need to answer one question, which is not do I hustle? Or do I chill? Or do I have the spirit or am I creative enough? It is simply, can I reliably and repeatedly get customers?”

Stick around until the end of the show for a walk with Dan and Ian down the Boulevard of Broken Dreams, aka their domain registrar account.