4min chapter

Tropical MBA: Entrepreneurship & Founder Lifestyle cover image

#705 6 things we’ve learned about having good (and bad) business ideas

Tropical MBA: Entrepreneurship & Founder Lifestyle

CHAPTER

How to Find a Repeatable Marketing Channel for Your Business

Nine out of 10 businesses that are below 10 million dollars fail because they don't have a repeatable marketing channel defined. Entrepreneurs should start writing down channels that you know about where buyers hang out. The most common one is events and personal relationships, but that's not sexy or scalable.

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