019 | Negroni vs. Old Fashioned type of cities: how trending cocktails change between cities and can be used as target occasions | with Krista Schubert from Overproof (Miami, FL, USA)
MAFFEO DRINKS
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Cocktail Culture: Regional Variations and Branding Strategies
This chapter examines the diverse cocktail preferences and consumption patterns in different cities, comparing Florida and California. It discusses the influence of cultural backgrounds on these trends and critiques brands that neglect their historical roots for premium marketing. The conversation highlights the role of detailed market research in shaping branding strategies and adapting products to local tastes.
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