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ANGEL: Freestyle’s Jenny Lefcourt on nailing non-consensus bets and avoiding hype | E1704

This Week in Startups

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Non-Consensus Investing and Post-Purchase Experiences

This chapter examines non-consensus investing, emphasizing how overlooked opportunities can yield great success, illustrated by investments in companies like BetterUp and Narvar. It highlights the importance of enhancing post-purchase experiences in e-commerce, illustrating how innovative services can improve customer satisfaction. The discussion also touches on the complexities of venture capital, emphasizing the balance between risk and potential returns in a competitive landscape.

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