Both cable and DTH have co-existed for a decade or so now, but times are getting hard. People with money in their pockets want shows, movies and content on demand. In a short span of time, there are nearly 120 million paying OTT users in India. Cable TV and DTH players are aware of this threat and they're trying not to go extinct like the dinosaurs.
Last week, 45 million cable TV subscribers in India had the shock of their lives when they switched on their TVs. They’d lost access to many channels. And it wasn’t their fault. They’d paid the bills. But their Cable TV operator hadn’t. These operators were busy protesting against a price hike by broadcasters such as Sony and Zee.
And that got us thinking — what’s the state of TV viewership in India these days?
So in today’s episode for 28th February 2023, we tell you how cable TV and Direct-To-Home (DTH) services are facing an existential crisis.