3min chapter

The Rich Roll Podcast cover image

Max Fisher: How Social Media Rewired Our Brains (+ Our World)

The Rich Roll Podcast

CHAPTER

Persuasion - What's the Lab Call That BJ Fogg Used?

BJ Fogg's class was steeped in this social science of how to drive engagement and how the human mind operates. Facebook creates a sensation when you go on to it but doesn't actually deliver that feeling of connection, he says. When you post something, if you might get positive feedback from 20 people or 100 people or 1000 people,. So it chases this desire for human connection and then serves you an exaggerated version of it.

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