Conviction Over Consensus, The Inefficiency Of Feelings™ and other gold nuggets from Eric Segal, CCO of X&O
Confessions of a Creative Director
The Evolution of Creative Consulting
This chapter explores the shifting dynamics within the advertising industry, particularly the rise of fractional roles and consultancy models. It highlights the transition of professionals from traditional roles to freelancing, focusing on improved client engagement and creative freedom. The chapter emphasizes the importance of commitment to client work, efficiency in delivering innovative solutions, and the balance of speed and quality in creative services.
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