SaaStr 555: Secrets to Building a High-Performing Revenue Marketing Engine with Demandbase VP of Marketing Tracy Kraft
The Official SaaStr Podcast: SaaS | Founders | Investors
00:00
Creating Revenue Models That Work
An established, publicly traded company wants to leverage the ecosystem and increase customer revenue. But data systems are silod in this case,. recommendation, a, lining marketers to the sales leadership, investing an account, bace marketing, increasing the flywheel speed of rentson re p programmes. My experience here was we were able to grow it from 15 % to 35%. Here is a sample team structure for this scenario, assuming that some of the other traditional marketing functions exist elsewhere. P mm, p r, at broad based itengine, you can see i would invest heavily in building out the partner marketing arm of the business, as well as the regional field marketing arm ofthe business. And then
Transcript
Play full episode
