Evidence-based product decisions - Itamar Gilad on The Product Experience
The Product Experience
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The Next Quadrant Is Assessment and Fact Finding
So many bad ideas were built based on the basis of such logic that we can't even decide to launch any idea in full solely based on this. The next quadrant is about collecting data and facts though. Data gathering can come from or logs,. can come from customer interviews, can come from a deep competitive analysis. Does anacdotal evidence may be a spirodic customer request, or one competitor has it. You cannot imagine how many types have seen companies launch a product just based on the fact that it alines with the ategy. It sounded good to them. One competitor had it. That's all they needed to do. They went head-to-head and
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