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CNLP 682 | Malcolm Gladwell Deconstructs His Writing Process and Habits, Shares His Theory on How to Reach People in a Crowded World, and Explains the Revenge of the Tipping Point

The Carey Nieuwhof Leadership Podcast

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The Evolution of Storytelling

This chapter revisits 'The Tipping Point' after 25 years, exploring the evolution of storytelling techniques influenced by the digital age. The speaker reflects on their shift from data reliance to a narrative-driven approach, aiming to connect with a broader audience. It emphasizes the enduring power of meaningful narratives in an era dominated by superficial content.

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