The Value of Word of Mouth

Marketers love to hold on to metrick so that they feel safe. And when you're going to do stuff like this, you're not going to have metricks to feel safe. I go off of what customers tell me. Is that i acknowledge that it's something that doesn't need to be measured. "I acknowledge that i would it be weigh better to keep doing good marketing than to stop and figure out how to measure this"