12min chapter

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What Killed Red Lobster? | Caught in the Net | 1

Business Wars

CHAPTER

The Downfall of Red Lobster: Endless Promotions and Financial Troubles

This chapter explores the trajectory of Red Lobster, a leader in casual seafood dining. It focuses on the disastrous all-you-can-eat crab promotion in 2003, revealing critical lessons about consumer behavior and the risks of restaurant management decisions.

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