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We dive into a thought-provoking conversation about the evolving landscape of marketing in an AI-driven world with Mark Schaefer. He emphasizes the critical importance of human creativity and the risks posed by relying solely on competence.

• Exploration of themes in Mark's new book "Audacious" about the need for marketing strategies to be rooted in authenticity and emotional connections
• Discussion of the overwhelming presence of AI-generated content in the marketing space and its implications
• Key insights on building a culture of fearlessness and creativity within organizations
• Real-world examples such as Liquid Death on how to disrupt traditional marketing messages
• The concept of "everyday awe" and its importance in creating memorable marketing experiences
• Emphasis on courage as a primary driver of successful marketing today

Join us for a dynamic episode and listen as we unpack these insights!

This episode was recorded through a Descript call on February 25, 2025. Read the blog article and show notes here: https://webdrie.net/audacious-how-humans-win-in-an-ai-marketing-world-with-mark-schaefer/

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