Why Sports Rebrands Are So Hard with Jon Contino
A Change of Brand
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A Change of Brand - Part 2
The Washington commanders originally the Boston Braves in 1932, and then the Redskins from 1933 until mid-2020. In July of that year, they announced the removal of their racist name and opted for a generic Washington football team as a temporary solution. John's take: "I think the design work is okay, it's not what I would have pushed for"
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