What Was the Aha Moment at the Texa Analytics Conference?

There are more taxonomy sessions ending up over on the knowledge management side an in the enterprise search side. It seemed a lot more energistic this year, especially around taxonomy and organizing principles for knowledge management and for kind of internal to the company cases. Those kinds of things are not that they're harder to sell, but there's less organizations willing to talk about it sometimes. So it a nice to have some of those kinds of case stidies this year. Any big surprises? I mean, let's put it a different way, what did you learn? Like, what was the aha moment for you as the chair of the conferest?