
Ranking Your Local Competitors – Hot or Not?
Lunch Hour Legal Marketing
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Local Traffic Insights for Law Firms
This chapter emphasizes the significance of local traffic for law firms and how to effectively harness organic search data to attract qualified leads. It discusses the analysis of marketing data, including user intent and conversion metrics, while providing strategies for segmenting queries and audiences. Additionally, the chapter covers the technical aspects of implementing Google Analytics 4 and Google Tag Manager for improved audience tracking and insights.
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