How Do You Copy This?

You are essentially building a media property on your website. Most people think of their website as an e-commerce site or a service business site with a blog attached. This content will be ranking for years, they can go through and update it. It's about thinking about this in a whole different way. How do you copy this? If you want to copy this, well, we have a video on our YouTube channel with a huge content playbook strategy that you can copy.