What’s next for dot-brands – DNW Podcast #536
Domain Name Wire Podcast
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Navigating the Dot-Brand Landscape
This chapter delves into the complexities of dot-brand applications, revealing that 44% of applicants are dot brands and discussing the reasons behind the voluntary termination of contracts by many brand owners. It highlights the motivations of companies in their pursuit of dot-brand top-level domains and the challenges they face, while also emphasizing the need for strategic alignment and community feedback in shaping the application process.
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