5 Elements of Successful Messaging, with Darr Gerscovich
B2B Growth
00:00
The Importance of Message Alignment in Marketing
When you write ad copy it means you're lying with the message right when you're writing on your website it needs to align with the message. The same factually for sales I would argue right anytime sales is speaking to somebody across the table or across the video screen however it may be like you need to be communicating a certain message. Our messaging is our rocket ship if at launch it's a few inches or a few centimeters off by the time it gets down to space it's going to miles or kilometers off Right? It really is like the more time you spend on messaging and get it right it's going, drive tremendous efficiency kind of through all of the efforts that you do in marketing.
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