There's something paradoxical happening with corporate careers websites right now. After years of broken links, mobile application nightmares, and clunky technology implementations, organizations are finally getting the basics right. Mobile experiences are improving. ATS systems are working properly. The longstanding problems we've talked about for years are finally being addressed.
However, while we've been busy fixing problems from 2015, the world has moved on. Candidates now expect conversational AI that can answer their questions in real time. They want personalized experiences that adapt to who they are and where they are in the process. Increasingly, they're using tools like ChatGPT and Gemini to research employers before they even visit a career site. The question isn't whether your career site works anymore. It's whether it can deliver what candidates now expect.
My guest this week is Bas van de Haterd, who runs the industry’s largest continuous corporate career site research programme. In our conversation, he shares the surprising findings from his nineteenth year of research and explains what employers need to do to prepare their career sites for an AI-driven future.
In the interview, we discuss:
- How careers sites have evolved in the last 12 months
- AI application policies
- A reduction in DEI content
- The low adoption rates of conversational AI
- Improved mobile experiences and solving long-term problems
- Delivering a personalized experience
- Making career sites visible to AI tools
- How to make career sites fit for the future
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