The Power of Non-Exclusive Deals

Spotify is the home for podcasting. It's a home for all audio. The way that they bought a market share is fucking brilliant. What I thought that was interesting about this deal is it was non-exclusive. So you could take your streams and put them on other platforms or chop it up, which is important because now you're still a part of culture. You want to be YouTube. That's a smart move by them.