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How to Be Fluent with Your Company Why
B2B Mentors
Account Based, Hyper Targeted, Custom Curated Marketing
It's still important to understand every single person's journey and their specific behavior. You have to be really on purpose about managing expectations for account base programmes too. Success in early days of an account based program would be getting them to come to your webside at all. And it's hard to track, if you're sharing videos on lington, that journey of someone who may not have engaged with the video or even commented on it in any way.
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