The Importance of Shade Names

"We keep a library of shade names so if you come and I have one person on my team that collects them she's the name collector what is that job title?" "I just text her like pandemonium and then all of a sudden she'll know she gets weird random words shot at her via text," he says. "There's all kinds of drug names in there um but I wonder like is there any shade name you wish you could have done that like it got next that you can tell us about"? He adds: "All over face palettes don't really work... people want an eye palette or a highlighter cheek palette."