How Did You Get to That Balance?

Lucinda: We identified tha we needed tofall, but we didn't know how. So no, we don't have created planners in the marketing team lion. And we were working with dedly bat and loosin the teme. It's probably woth tutaching onlos, the research that you did to figure out the how and the insigt that we were going to letch on to for the dance. I'd love to learn a little bit more.