I've Got a Dog, and I Need to Give Him a Pill

When i'm targeting my product, nich, i've got a start with the things that he's searcing for. I narrow down my nich just to one of those things, and i use that as my kind of starting off point then to create the actual product. Then after i take those two steps third, you know, or after them, then i do my data dump. And i ask, ok, what's all the knowledge that i have, and how can i fit it in between all those other things? So that i kind of sneak in the nutrition,you know, in with the tasty thing. My mentor jerry used to have a great metaphor. He said