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4min chapter
When It Hits The Fan x The Today Podcast x Newscast
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Social Media's Influence on Elections
Exploring the shift in the significance of paid versus organic political content on social media, this chapter delves into the impact of political parties, activists, and unidentified accounts in reaching voters. It also addresses the rise of misinformation, hateful comments, and AI-generated content, comparing the effectiveness of platforms like Twitter, Instagram, and TikTok for politicians and highlighting successful social media campaigns by politicians.
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