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TikTok Deal Drama, Redoing Quarterly Reports, Musk’s $1B Boost 9/15/25

Squawk on the Street

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Market Insights: Turnarounds and Brand Value

This chapter explores VF Corp's strategy to revitalize its brand following the sale of Dickies, highlighting the complexities that CEOs encounter during such transformations. It also discusses the optimistic outlook for Vans and the significance of brand perception in the competitive stock market.

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