The Power of Branding

Most people write a book, three years later they write another book. But it seems like your approach is to campaign it. Well I'm like taking clues from the music industry. If you look at any band that has lasted 20, 30, 40 years, they're not lasting 20, 30,. 40 years on writing new music. You got the greatest hits on repeat and finding new audiences for the same thing. Now John Bon Jovi has to be just as excited, singing, living on a prayer tomorrow as he was 30,40 years ago. And guess what? If he delivers a rock concert where people have paid to show up, they want to sing along. They want to sing