Shifting From 'We' to 'You': A Client-Centric Approach to Value

Welcome back to another episode of the Untalented Podcast. Today we are joined by Caroline johnson Co-Founder of The Business Model Company.

In this episode, Caroline Johnson discusses key topics shaping the creative industry:

- The issue with the "all-you-can-eat buffet" model and its impact on agency differentiation.
- Shifting from a service-driven culture to one focused on value and outcomes.
- The importance of combining creativity with commercial thinking for long-term success.
- Rethinking pricing models, client engagement, and new revenue strategies.
- Leadership commitment and how it drives successful business transformations.
- Practical advice on embracing change and adding real value for clients.
Tune in for actionable insights on how creativity can lead to growth and innovation.

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