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67: Successful Business Model Change with Caroline Johnson - the journey from Service to Value
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Shifting From 'We' to 'You': A Client-Centric Approach to Value
This chapter explores the shift from a service-oriented mindset to one centered on value creation for clients. It encourages listeners to adopt a client-centric language, emphasizing 'you' over 'we' to better articulate the utility of their offerings from the clients' perspective.
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