Kiss My Aesthetic Podcast cover image

078 Life According to NFT Artist Katie Langhammer

Kiss My Aesthetic Podcast

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The Importance of Branding

It goes back to human psychology and branding, right? Like I was just a mall with my mom. We're so conditioned now that that wearing a brand is a commentary on what you believe is a person. And it's not only in luxury goods. It's saying not only can I afford this thing, but I wear it with a sense of pride because if you also value this we already have something in common.

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