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When Sarah Carusona showed up to a DTC event last year, she didn’t know it would spark her first client. That client’s still with her. Today she runs BA Commerce, where her team drops into brands and drives growth from the inside.
For DTC founders scaling from $5M to $20M who need strategy and execution in one package.
What you’ll learn:
- Why fractional CMOs often fall short and what brands really need instead
- How to drop in a trained operator who owns growth from top to bottom
- The key metrics Sarah watches before touching a budget: contribution margin, AMER, LTV, and the “organic ratio”
- Why most influencer budgets are broken and what happens when you tie pay to performance
- How to focus your team’s time when there’s no room for fluff
Who this is for:
Founders and growth leads who are tired of hiring gaps, agency fluff, and shiny-object distractions
What to steal:
- Rebuild your org chart around execution, not job titles
- Structure your influencer deals like paid media, not PR
- Get obsessed with contribution margin and work backward from there
Timestamps
00:00 Why micro-iterations waste ad spend
02:00 Sarah’s global move and early consulting leap
04:00 Building BA Commerce and the growth operator model
09:00 How Sarah evaluates brands and sets growth metrics
12:00 Creative fatigue, Andromeda, and persona-driven ads
15:00 Creator partnerships and a tiered influencer program
17:00 Why organic content still drives the biggest wins
19:00 Modern Meta account structure and testing philosophy
21:00 The biggest mistakes high-growth brands make
23:00 Why product quality drives everything in growth
25:00 Attribution, incrementality, and Sarah’s forecasting model
27:00 How Sarah uses AI and where she draws the line
Hashtags
#dtcpodcast #ecommerce #dtcbrands #mediabuying #growthmarketing #metaads #ugcads #influencermarketing #digitalstrategy #founderstories #shopifybrands #emailmarketing #smsmarketing #marketingpodcast #directtoconsumer
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