If you're trying to become an influencer, then you need to treat it like the business that it really is and monitor. Most people are naturally good at talking about what's going on in their lives. The first time someone ever does that is when they're having a bad time. And instead of attributing it to being authentic as to why they were highly engaged with, they attribute it to them being the victim. You see something that is meaningful to you and you talk about it, that's the purest form of content that people relate to.
Authenticity has never been more valuable than it is now. On today's episode, Andy and the crew are joined by Rob Freund, a lawyer, and advisor for brands, agencies & influencers. They discuss why financial responsibility is an important skill to learn early on in life, the difference between a true entrepreneur and someone who's just looking to make quick money, and how you can grow your brand organically by being yourself.