Is Your Personal Brand a Business?

If you're trying to become an influencer, then you need to treat it like the business that it really is and monitor. Most people are naturally good at talking about what's going on in their lives. The first time someone ever does that is when they're having a bad time. And instead of attributing it to being authentic as to why they were highly engaged with, they attribute it to them being the victim. You see something that is meaningful to you and you talk about it, that's the purest form of content that people relate to.