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The Halo Effect
Hidden Brain
Pinto - A Little Carefree Car
American car companies felt under siege from federal regulations at home and competition from abroad. In 19 69 alone, one million cars were imported into the united states. If american car companies wanted to keep up, they needed to match thait competitors were offering. Ford's answer was an inexpensive, fuel efficient, sub compact car,. The company code named the car phoenix.
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